Sometimes it takes the eyes of an outsider to show you something that has been right in front of you all along. This has been the case with this year’s exhibition design and lucky for us it was brought to our attention before we were too far gone.
A little nudge in the right direction has seen sienna revisit some of the fundamental principles of the design including the utilisation of our material choice, cardboard. There has been a noticeable shift in our attitude towards the environmentally friendly material. We have become fond of its’ raw appeal, colour, strength and structure and have highlighted these qualities with a simplified design.
Gone are the circles and curves. In its place strong, bold, straight lines and blocks of material. Tessellated ‘slabs’ now alter the rectangular defines of the gallery space and large, simply constructed tables dominate the centre of the rooms. It is raw, bold and communicates our exhibition values in an honest voice.
So it’s out with the old and in with the new as we move forward with a cohesive and happy bounce in our stride.
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